Great Copywriting Begins At The End
Whenever you are putting together a piece of copy, it is a good idea to follow the advice of Steven Covey and "start with the end in mind." This is true whether you are writing an email or a long sales...
View ArticleTips for Using Paid Advertising to Generate Leads – Part 1
No matter how good you are at what you do, if not enough people know about you and your product or services, your business won't be as successful as it can be. Word-of-mouth recommendations will...
View ArticleMarketing Strength Comes With Being Vulnerable
There aren't many of us who enjoy admitting to our weaknesses. Recognizing our own vulnerabilities makes us feel, well vulnerable. Here's the thing, though. If you want to emotionally connect with your...
View ArticleAutomatically Close More Sales
If there's one challenge new entrepreneurs share, it's the need to close more sales. They work very hard, but never seem to meet with enough people to reach their desired goals. There's a better way to...
View ArticleImprove Your Sales Page To Make More Profits
What is the purpose of a sales page? Too often, we misunderstand the purpose of the sales page itself, and consider it to be a simple finish line. We concentrate on getting prospects to the sales...
View ArticleUnlock The Door To Your Next Event With A Winning Sales Letter
Your sales letter is one of the key documents of planning your event. A sales letter is the basis for all of your marketing materials for your event. A good sales letter can be a stand-alone point of...
View ArticleThe MOST IMPORTANT Marketing Tool You Need To Fill The Room
The sales letter is your most important marketing tool for building an audience and gaining attendance at your event. It forms the core for your entire marketing campaign, be it online or offline. As...
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Leak-Proof Your Business Bucket
IMAGINE THIS: You need to transfer water from one location to another. So, you set about filling a bucket with water from the hose…but straight away, you notice that the bucket isn't holding water. A...
View ArticleOvercoming Objections in Your Sales Letter
Writing a sales letter is a practice in anticipating what your prospects will think, and overcoming their objections. When you're writing your sales copy, it's invaluable to be able to put yourself in...
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Use Powerful Headlines To Maximize Your Sales
What first catches your eye when you pick up a newspaper or magazine or when you pull up a website? My guess is that the big, bold letters printed across the top of the page first get your attention....
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